Monday, December 20, 2010

wow 175 million votes cast for peoples choice awards 2011

"Fans Show Their Support In Record Numbers by Casting 175 Million Votes for People’s Choice Awards 2011"

NEW YORK, Dec. 20, 2010 /PRNewswire/ — People’s Choice announced today that fans have cast a record-breaking 175 million votes thus far for PEOPLE’S CHOICE AWARDS 2011, a 182% increase over last year’s voting total. The winners in movie, music, TV and online categories will be announced during the live telecast from the Nokia Theatre L.A. Live on Wednesday, Jan. 5, 2011 (9:00-11:00 PM, ET/delayed PT) on the CBS Television Network. While the majority of the categories are officially closed, fans can continue to voice their choice at for the final two categories, “Favorite New TV Comedy” and “Favorite New TV Drama,” which remain open through the start of the live show.

“We have seen a dramatic increase in votes over the past several years, from 13 million in 2009, to 62 million in 2010, to 175 million so far for the 2011 show. We are thrilled that the fans are continuing to show support for their favorites in this way,” said Fred Nelson, president of People’s Choice. ”A big factor for achieving this incredible response is the fans’ continued use of social media to engage and share their opinions on entertainment.”

This year PEOPLE’S CHOICE AWARDS 2011 became the first major awards show to enable voting simultaneously across all leading social media networks. Through applications developed specifically for Twitter, Facebook and MySpace, nominees and fans alike were able to cast official votes by tweeting a specific series of hashtags and posting votes directly in-wall or on official pages. In addition to providing new and innovative ways for fans to cast votes, these social media outlets provided the perfect place for fans to continue the conversation about the awards and accounted for more than 25% of the total traffic to during the voting timeframe.

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